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 Decorating the world of employment with works of art whose status and significance is, in many cases, still uncertain or has changed since the works were purchased, represents nothing less than offering an opportunity to Ricola’s employees to engage with the intellectual currents and ideas of our culture and its dynamic. Collecting contributes to the formation of tradition. That is true of every collection, but it is particularly true of a collection of contemporary art, because it can only become clear in retrospect how the collector is involved in shaping the present. The task of a collection of modern art is to produce an image and a concept of this modernity by combing works, in the process not only educating the collectors themselves but also introducing the viewers of the collection to this new art. This task can never be fulfilled by a single work but only by the interplay of all the objects visible in a collection. Hence collecting needs time, requires certain financial resources, and presumes an instinct for and unconditional interest in the task. Collecting is a cultural activity in the true sense of the term: a process-based method for selecting, which in most cases will only gradually produce the concrete criteria that one could already detect when the collection began. |
Art from SwitzerlandHomeNews Pamela Rosenkranz for Ricola Kaspar Müller for Ricola Vivian Suter for Ricola Shirana Shahbazi for Ricola Collection Artists Ricola Collection Prize Guiding Ideas History Architecture Contact/Credits Intra-Art <!--Electronic Art--> |
